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Is your business ready for the EU AI Act?

Phuong Pham
July 23, 2025
5 min read

The EU AI Act: A GRC Perspective

The EU AI Act is a landmark piece of legislation designed to regulate artificial intelligence systems within the European Union. It introduces a structured, risk-based framework aimed at ensuring AI technologies are developed and deployed responsibly while maintaining public trust, transparency, and accountability. Given the growing role of AI across industries, businesses must understand how the Act affects their operations and prepare accordingly to remain compliant.

What is the EU AI Act and Why Does It Matter?

The EU AI Act is the first comprehensive regulatory framework for AI, categorizing AI systems based on their associated risk levels. It establishes compliance requirements proportionate to the level of risk posed by an AI system, including outright bans for high-risk applications deemed harmful to fundamental rights and public safety. The Act aims to balance innovation with regulatory oversight, providing clear guidelines for AI safety, governance, and market entry across all EU member states.

The Act introduces four categories of AI risk:

  • Unacceptable Risk: AI applications that are prohibited due to their potential harm, including real-time biometric surveillance (except in specific legal cases), social scoring by governments, and AI-based manipulation of human behavior.
  • High Risk: AI systems that significantly impact safety and fundamental rights, such as AI used in recruitment, credit scoring, healthcare diagnostics, and essential public services. These applications require rigorous compliance, including risk assessments, documentation, and human oversight.
  • Limited Risk: AI applications that require transparency obligations, such as chatbots and AI-generated content, which must be clearly labeled to users.
  • Minimal Risk: Most AI systems, such as spam filters or AI-powered recommendations, which face no specific regulatory obligations under the Act.

For financial institutions, the impact is particularly significant. AI-driven credit scoring and AI models used for pricing life and health insurance are classified as high-risk due to concerns over fairness, discrimination, and transparency. This means banks and insurers must ensure these AI systems meet strict standards for robustness, accuracy, and human oversight, reinforcing the need for a comprehensive risk management framework.

How Can Businesses Assess Their Readiness for the EU AI Act?

To prepare for compliance, businesses should begin by evaluating their AI systems against the Act’s risk categories. Conducting a thorough AI risk assessment will help organizations determine whether their AI applications fall under high-risk classifications and what regulatory requirements apply.

Organizations must review their AI governance frameworks, data management practices, and compliance documentation. This includes implementing robust internal controls to ensure AI transparency, bias mitigation, and human oversight where required. Deployers of high-risk AI systems must conduct Fundamental Rights Impact Assessments (FRIA) to evaluate potential risks to individuals and society.

For financial institutions, this means analyzing how AI-driven decision-making processes—such as loan approvals, fraud detection, and risk assessments—align with the Act’s provisions. Understanding the transparency requirements and the implications of non-compliance is critical for banks and insurers seeking to maintain trust and regulatory alignment.

Leveraging compliance tools like CERRIX can streamline the compliance process by enabling automated risk management, regulatory reporting, and monitoring of AI systems for ongoing compliance. CERRIX is actively integrating an AI Act framework into its GRC tool, providing businesses with a structured and efficient approach to managing AI governance, risk assessments, and regulatory obligations. Given the phased implementation of the Act, businesses have a critical window to align their AI strategies with regulatory requirements.

Roles and Obligations According to the Risk Categories

The AI Act defines four key roles within the AI ecosystem: providers, deployers, distributors, and importers. Each category is subject to distinct obligations:

  • Provider: Any entity that develops an AI system or a general-purpose AI model, placing it on the market under its own name or trademark.
  • Deployer: Any entity using an AI system under its authority, except when used for personal non-professional activities.
  • Distributor: Any entity within the supply chain that makes an AI system available in the EU market, excluding providers and importers.
  • Importer: Any entity established in the EU that places an AI system on the market, bearing the name or trademark of a non-EU entity.

A special case for providers exists where any operator (such as a deployer or distributor) may transition into a provider if they:

  1. Associate their name or trademark with a high-risk AI system already on the market.
  2. Make substantial modifications to a high-risk AI system, maintaining its risk level.
  3. Change the intended purpose of an AI system, making it high-risk under the new modifications.

For financial institutions, identifying whether they are classified as deployers or providers of high-risk AI systems is essential to ensure they meet compliance obligations under the Act. The requirements for transparency, explainability, and bias mitigation will demand significant enhancements in AI governance, auditability, and regulatory reporting within the financial sector.

Key Resources for Compliance

To assist businesses in meeting the AI Act’s requirements, various tools and frameworks are available. Organizations should consider:

  • AI Governance Platforms: GRC solutions like CERRIX help streamline risk assessments, compliance tracking, and regulatory reporting.
  • Regulatory Consulting Services: AI compliance specialists provide guidance on aligning business operations with the Act’s mandates.
  • Regulatory Sandboxes: Businesses can test AI systems in controlled environments before full-scale deployment to ensure compliance readiness.

What Are the Potential Challenges in Implementing the EU AI Act?

Businesses may face several challenges in aligning their AI strategies with the Act:

  • Regulatory Complexity: The AI Act introduces stringent obligations, particularly for high-risk AI systems, requiring organizations to overhaul their compliance frameworks and adopt new governance models.
  • Cost of Compliance: Smaller businesses may struggle with the financial burden of implementing compliance programs, conducting risk assessments, and maintaining AI governance teams.
  • Evolving AI Technology: AI systems continuously evolve, making it challenging for businesses to stay ahead of both technological advancements and regulatory updates.
  • Penalties for Non-Compliance: Violations of the EU AI Act can result in severe financial penalties, with fines reaching up to €35 million or 7% of global annual turnover, exceeding even GDPR fines in some cases.

For financial institutions, failure to meet transparency and fairness requirements in AI-driven credit scoring or insurance pricing could lead to legal liabilities, reputational damage, and regulatory scrutiny.

Conclusion

The EU AI Act represents a transformative shift in AI regulation, requiring businesses to adopt rigorous governance practices to ensure compliance. For financial institutions, this means embedding AI transparency, fairness, and accountability into core risk management strategies. Organizations must take proactive steps to assess their AI systems, implement robust risk management frameworks, and integrate compliance tools into their operations.

By aligning with the Act’s provisions, companies can not only mitigate regulatory risks but also enhance their reputation as responsible AI practitioners. Preparing for the EU AI Act is not just about avoiding fines—it’s about securing a strategic advantage in the evolving AI landscape.

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